Emails will be marked as spam if they look as though they have been written unprofessionally. Spell check before sending, ensure grammar and punctuation is correct.Use images and text! If you want to include images into the body of the message, be sure to use a good amount of text too, and make sure it’s not hidden within the image!.You can use a service like Mailchimp to do this. Using a proper email sending service will prompt you to deliver professional, non-spammy emails. Use a legitimate email sending service.Make sure you set up authentication for your custom domain before trying to send emails to multiple people. Be sure to set up authentication if using a custom domain.Here is more information on email spam checkers. Wait for it to check, then follow the advice from the analysis. Use an online mail tester! Simply send your email, or specific email that you know has been marked as spam to the address given when using the mail tester.Reduce the chance of your mail being marked as spam by actively doing the following. Protect your Inbox from spam with Clean Email's Screener Try For Free! How To Stop Emails Going Into Spam Other reasons emails are going to spam include: Include unsubscribe links within the header or footer of your emails. Also, if you are sending bulk emails too often. The recipients of your mailing list will mark you as spam if you do not have an easily identifiable unsubscribe link OR if your emails look unprofessional. Make sure your emails include enough useful text. Dodgy text can be hidden in the HTML of images, and the ratio of image to text will also seem suspicious. Using too many images and not enough text will get you marked as spam. Be sure to use proper links and only necessary attachments. Including too many attachments in your emails may be detected as spam, since this is an act spammers will do to lure readers into clicking a link or opening a file. Dead or inactive accounts within your mailing list.You may simply have issues with your mailing list, including: FTC also requires you to add a physical address at the bottom of every email. The email address must match your sender information and the authentication information. Your sender information is missing or incorrect.You won’t need to do this if using a mailbox. If you are using a custom domain name, you need to make sure it’s authenticated! Do this by using an authenticator service for emails: DKIM (DomainKeys Identified Mail), and SPF (Sender Policy Framework). So, why do emails go into spam? Because a single factor or multiple factors of your emails seem a little off email service provider.īut don’t worry, in this article, we will go through what indicates a spam email, how to ensure your emails are not detected by service providers, and how to prevent emails from going to spam.įirst, here’s a quick list of common reasons why your emails are going straight into spam. Making it a little harder for you to send emails that seem completely legit, even if they are completely legit. Unfortunately, the list of problems that flag a spam email gets longer as spammers figure out new ways to not get caught. This is a frustrating issue for an individual who cannot figure out why this is happening. Meaning activity from your mailing list is extremely low, your subscribers aren’t reading your content or buying your products. That’s it.Ī huge proportion of emails are automatically detected as spam and either deleted straight away or moved to a folder that is most likely never checked. Why are my emails going to spam? Well, spammy emails head straight into the recipient’s spam folder if their mail service provider detects an issue. Why Do Emails Go To Spam Instead Of Inbox?
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